Airbnbs in Greece Fail to Win Over Travelers During Catholic Easter

Photo source: Airbnb

Airbnb activity in Greece for Catholic Easter in March was down compared to other European countries, found data released this week by analysts AirDNA.

According to AirDNA’s European Market Review, occupancy levels of short-term rentals during the week of Catholic Easter week in Greece were the lowest among the 20 countries under review at just over 50 percent.

Greece was also among the countries reporting the least year-on-year demand growth in March by 17.7 percent compared to 32 percent in Europe overall.

The best performance in terms of occupancy in March was recorded by Norway which marked a 64.1 percent rise, Denmark (+50 percent), and Sweden (+44.5 percent).

In 11 out of the 20 countries reviewed, demand increased by more than 30 percent compared to the same month in 2023.

Overall in March, according to AirDNA, available listings were up by 21.2 percent compared to the year-ago period, demand increased by 32.7 percent, average daily rates (ADR) rose by 10.8 percent to 163 euros, occupancy by 11.4 percent compared to 2023 and by 3.1 percent over pre-pandemic 2019, RevPAR grew by 23.4 percent to 87 euros, and the number of nights booked increased 18.5 percent.

Among the Top 50 European cities, the best performers for the week of Catholic Easter in terms of occupancy were Florence (86 percent), Amsterdam (85 percent), Lisbon (84 percent), Prague (84 percent), and Porto (82 percent). Occupancy in short-term rentals in Athens was around 70 percent.

In April, AirDNA analysts expect year-on-year demand growth to be minimal or negative with spring and summer showing promise.