Crete: Chania Introduced to Serbians Through New Online Travel Guide

The Cretan city of Chania. Photo source: GNTO

Serbian travelers interested in learning more about Chania, Crete, can now explore its natural and cultural beauty through the first online travel guide dedicated to the city released in Serbian.

A passage from the travel guide on Chania in the Serbian language. Source: GNTO

After receiving an invitation from the Greek National Tourism Organization (GNTO), Serbian travel journalist Ivan Andrejic traveled to Chania during the Holy Week of Easter. His aim was to introduce his compatriots to the tourism offerings of the Cretan city. Following his visit, Andrejic detailed his experience in the travel guide and in a rich report entitled “Discover Crete, where Europe was born”.

The journalist’s travel books are available online for free and, according to the GNTO, have an audience of over 150,000 readers.

From May 2 to 8, Andrejic visited Falassarna, Balos, and other unique beaches in the prefecture, while also witnessing the breathtaking beauty of the gorges and villages around the city.

He then documented his impressions in his travel guide and reports, which were written in English and Serbian, and promoted the region to the Serbian traveling public. The reports were accompanied by photographs taken by Andrejic, capturing the unsurpassed beauty of Chania.

The title of the travel guide on Chania in the Serbian language. Source: GNTO

“Andrejic was particularly impressed by the beauty of Chania and the wider area,” stated the GNTO.

The press trip was organized by the Greek tourism board’s branch in Serbia in collaboration with the Region of Crete.

A passage from the travel guide on Chania in the Serbian language. Source: GNTO

It should be noted that the island’s regional authority has developed strategies to promote Crete in international markets, including press trip arrangements, festivals, and targeted advertising campaigns.