Accor Teams Up with Amadeus to Enhance Guest Experiences Across Hotel Portfolio

Sébastien Bazin, Group Chairman and CEO, Accor (left), shakes hands with Luis Maroto, President and CEO, Amadeus. Photo source: Amadeus

Amadeus and Accor have expanded their strategic partnership, with the leading hospitality group implementing the travel technology innovator’s Central Reservation System (ACRS) for its extensive portfolio of properties globally.

According to an announcement, Amadeus’ cloud-based technology will help Accor in boosting revenues, maximizing distribution strategies, and building deeper and more personalized connections with guests.

Amadeus will provide best-in-class technology capabilities, including cloud, connectivity solutions, and an enhanced user experience. This will foster greater agility and simplicity for hotels to capture business, ultimately improving operational efficiency and guest service quality.

The implementation of Amadeus’ Central Reservation System will not only empower Accor’s hoteliers to leverage the established ACRS product but will also unlock new capabilities. These include enhanced flexibility, seamless integration with emerging technologies, and the simplified daily operations. These advancements will enable hotels to better meet the evolving needs of guests, ensuring Accor remains at the forefront of the hospitality industry.

“Our ambition with this new distribution strategy is to transition from an in-house legacy system to a world-class, open system scalable across all regions, enabling future growth,” said Alix Boulnois, Chief Digital Officer, Accor.

The enhanced collaboration between Accor and Amadeus aims to “transform the hospitality landscape” and deliver “unparalleled guest experiences” across Accor’s extensive global portfolio.

With its innovative features, ACRS empowers hoteliers to transcend traditional boundaries and curate personalized offers that go beyond mere room types. By incorporating sophisticated attributes such as room views, styles, bedding preferences, and more, Accor’s hoteliers can elevate the sales process to a holistic guest experience. This ensures that every stay is memorable and tailored to individual preferences, enhancing guest satisfaction and loyalty.

According to Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus, today’s dynamically changing market demonstrates the need for transformative technology to keep pace with guest expectations and drive growth in the context of evolving business needs.

“Through this partnership, Accor joins our global community of world-leading hotels on a mission to transform relationships with guests, exceed their expectations, and make the experience of travel better,” Rüter said.