Ticket Booking Opens for World Travel Market London 2024

Dave Goodger from Tourism Economics, WTM 2023. Photo source: WTM

Ticket booking has opened for the 44th edition of the World Travel Market (WTM) London travel and tourism exhibition, scheduled to take place during November 5-7 this year.

The WTM London expo brings together the international leisure travel community, providing inspiration, education, sourcing, and benchmarking to travel professionals while offering exhibitors a place to do business and showcase their services to the international press.​

According to the organizer, visitors should book tickets and access the meeting booking platform well in advance of this year’s show.

WTM London 2024 innovations

B2B meetings at the World Travel Market 2023. Photo source: WTM

Organizers have also announced several exciting changes in response to continued in-depth customer research. The new developments aim to improve the experience for attendees and ensure that every member of the travel community extracts as much value from the event as possible.

Innovations for this year’s WTM include:

– Travelpower – this year’s theme – an enhancement of ‘power to change’ which sees WTM encourage the travel community to find their force for good – asking the community; ‘how will you use yours?’

– Show dates from Tuesday to Thursday, to support international visitor attendance and a better work-life balance.

– A new ‘Buyer Hospitality’ initiative to increase the volume and quality of travel buyers and improve the experience for buyers.

– A ‘call for experts’ with new conference and industry advisors, and a ‘share your voice’ call for papers to deliver on WTM’s commitment to inclusion.

Juliette Losardo, Exhibition Director speaking at the opening of the Elevate Stage, WTM 2023. Photo source: WTM

“We’ve listened to feedback from exhibitors, buyers and other delegates to ensure WTM offers even more inspiration – and more opportunities for networking, learning and doing business,” said Juliette Losardo, Exhibition Director, WTM London.

“Our changes will ensure visitors can maximize the value from attending WTM and head into 2025 armed with new strategies, fresh partnerships and essential business deals.”

WTM London 2024 – Highlights

World Travel Market 2023. Photo source: WTM

This year’s event is set to be “the largest ever”, with record participation from destinations and private sector customers. The conference will be held across three stages, with six tracks to be announced soon, offering 50 hours of content and more than 170 speakers.

The WTM Ministers’ Summit will be on Wednesday, November 6 with a theme to be announced in the coming weeks. The networking party returns for a second year following its successful launch in 2023, on Tuesday, November 5.

There will also be an expanded program for influencers and content creators, with details of a networking schedule to be announced very soon.

The WTM Global Travel Report will return following the huge success of its first edition in 2023 and widespread coverage in the global consumer media.

Diversity & Inclusion Summit, WTM 2023. Photo source: WTM

Tickets will be free to book until October 7, then cost £49 + VAT.

WTM London will open from 9:30am, with the first hour dedicated to impromptu meetings and delegates can take advantage of The Community Hubs in the center of the north and south halls for networking, relaxing and meetings.

WTM Connect Me, the show’s meeting booking platform, will be available for exhibitors, buyers, and the global media. All attendees will also have access to the official WTM App. 

Tickets to WTM London 2024 can be booked here.