Op-Ed: ‘Brown Hotels’ love for Greece goes beyond business’ – Leon Avigad, Brown Hotels

Leon Avigad

Founder Brown Hotels

As the founder of Brown Hotels, it is with great pride and optimism that I reflect on the remarkable growth and dynamic future of the tourism industry in Greece. Our brand, which operates 40 hotels worldwide, has made significant strides in Greece over the past years. With the opening of 12 new urban and resort hotels, we have firmly established our presence in this beautiful and historically rich country, offering over 1,000 rooms that embrace authentic Greek hospitality.

Greece continues to be a highly desirable destination, celebrated across international travel media and market research for its stunning landscapes, rich cultural heritage, and warm, genuine service. Feedback from major tour operators consistently highlights Greece as a top choice for travelers seeking unforgettable experiences. This unwavering trust in the Greek hospitality industry has inspired us to invest heavily in Greece, bringing our vibrant lifestyle brand and excellent service standards to a global audience.

Our commitment to Greek tourism is not just about expanding our footprint but also about enhancing the visibility of Greece as a premier travel destination. We have launched extensive TV and digital campaigns, which have been recognized as a global case study by Google for their success. These campaigns have effectively showcased the unique charm of Greece to international travelers, driving interest and tourism to the region. Furthermore, our efforts have been prominently featured in international press media, highlighting our dedication to promoting Greece on the world stage.

On a local level, we are deeply invested in nurturing the next generation of hospitality professionals through the Brown Academy. In collaboration with BCA College, we have introduced a Diploma in Resort and Hotels Operation Management, underscoring our commitment to fostering future talent. We believe that behind every exceptional hotel experience are dedicated and skilled individuals, and it is our mission to support and develop these talents.

The rapid growth of Brown Hotels into one of the leading hotel management companies in Greece is a testament to our dedication and strategic vision. We are now positioned to offer comprehensive development, management, and operational services to local hotel owners, helping them achieve excellence in hospitality. A key highlight of our growth is our cooperation with Hilton, where we have been recognized as an authorized operator. This partnership further validates our capabilities and strengthens our presence in the Greek market.

Our love for Greece goes beyond business; it is rooted in a genuine admiration for the country’s rich culture, history, and the warmth of its people. We are committed to continuing our support for Greek tourism through sustained investment and innovative initiatives. As we look to the future, we see immense potential for further growth and development, driven by the collective efforts of the industry and the enduring appeal of Greece as a top travel destination.

In conclusion, the tourism industry in Greece stands on the cusp of a bright and prosperous future. At Brown Hotels, we are honored to contribute to this journey and look forward to playing a pivotal role in shaping the next chapter of Greek hospitality. Together, we will continue to showcase the unparalleled beauty and hospitality of Greece to the world, ensuring it remains a cherished destination for travelers everywhere.

We love Greece and will continue to support its tourism industry through our unwavering commitment and innovative approach.