Op-Ed: ‘Greece emerges as a compelling choice in Accor’s investment portfolio’ – Maud Bailly, Accor

Maud Bailly

CEΟ Sofitel, MGallery and Emblems – Accor

In the discerning world of hotel investments, selecting prime destinations is not merely a matter of chance but a strategic endeavor. As a leading hotel brand, our investment choices are grounded in a meticulous evaluation process aimed at identifying locations that align with our core values and offer promising returns. Greece emerges as a compelling choice in our investment portfolio, driven by its rich cultural heritage, burgeoning tourism sector, and unwavering commitment to sustainability.

At the heart of our investment strategy lies a profound appreciation for the unique allure of Greece. Beyond its breathtaking landscapes and historical sites, Greece boasts a warmth and hospitality that are unrivaled in the Mediterranean region. The genuine kindness and welcoming spirit of the Greek people elevate the visitor experience, making Greece one of the premier destinations for travelers seeking authentic encounters and memorable stays.

The undeniable bond between Greece and France is multifaceted and continues to evolve, driven by shared values, mutual interests, a long history of cooperation and rich cultural heritages. As strategic partners in Europe, tourism plays a vital role. Greece attracts significant French investments in its tourism sector, contributing to the industry’s growth and facilitating cultural exchange between the two nations.

In evaluating the investment potential of Greece, we analyze a myriad of factors, including economic stability, tourism trends, and infrastructure development. Greece’s resilience in the face of economic challenges, coupled with its proactive measures to promote sustainable tourism, positions it as a strategic investment hub with immense growth prospects.

In determining the optimal brand fit for the Greek market, we leverage our portfolio of luxury and lifestyle brands to cater to diverse traveler preferences. Whether it’s the timeless elegance and French zest of Sofitel, the memorable and meaningful moments to live at MGallery boutique-hotels, or the bespoke hospitality of Emblems, each brand is strategically positioned to cater to the discerning needs of the Greek market.

Our recent investments in Greece reflect our commitment to enhancing the country’s tourism sector while delivering exceptional guest experiences. The country is the birthplace of two of our MGallery flagships, contributing to our five-star luxury hospitality offer: NIKO Seaside Resort in Agios Nikolaos on Crete is our very first urban resort and adults only boutique hotel, and Athens Capital Center Hotel that offers an amazing view of the Acropolis. Additionally, our Sofitel Athens Airport, a cornerstone of our airport hotel category, continues to set the standard for exceptional service since its opening in 2001, with a recent refurbishment of its famous Jenny’s rooftop restaurant and its unforgettable and surprising airport runway view.

Looking ahead, Greece remains firmly entrenched in our future investment plans, with a robust pipeline of projects that embody our commitment to excellence and sustainability. With two hotels in the pipeline for Sofitel, MGallery, and Emblems, we are poised to further expand our footprint in Greece while contributing to its economic growth and cultural vibrancy. One of these projects includes the development of Athens Capital Suites – MGallery Collection in the heart of Athens, that will be housed in a historic building originally constructed in 1939 by Andrianos Lazarimos. Situated between Syntagma Square and Kolonaki, this prime location will offer proximity to Athens’ vibrant scene, including avant-garde galleries, cafes, boutiques, and the historic Plaka district. The hotel will feature 19 luxurious rooms and suites, blending historic charm with contemporary elegance, inspired by interwar Athenian modernism. Guests will enjoy easy access to iconic landmarks such as the Acropolis, Plaka, and Syntagma Square, along with top-tier amenities including 24-hour room service, a fitness center, an infinity pool, and a wellness center. Athens Capital Suites – MGallery Collection will deliver high-level, personable service, ensuring guests experience unforgettable moments in a warm, art-infused environment. This project exemplifies our dedication to creating distinctive, luxury experiences that resonate with both travelers and the local community.

In conclusion, our investment journey in Greece is guided by a strategic vision rooted in collaboration, sustainability, and cultural appreciation. By harnessing the innate beauty and hospitality of Greece, we endeavor to create unparalleled guest experiences and contribute to the enduring prosperity of this remarkable destination.