Op-Ed: ‘Greece remains an important country to continue our strategic growth’ – Javier Coll, HYATT

Javier Coll

GLOBAL Head, HYATT Inclusive Collection Growth

Hyatt actively seeks investors that align with its vision and bring mutual success to both its portfolio and its trusted owners.

As Hyatt’s Inclusive Collection, we are proud to offer upscale amenities with everything included to allow guests to relax and recharge in charming settings overlooking the Mediterranean Sea. As the largest portfolio of luxury all-inclusive resorts in the world, we look forward to continuing to grow our presence in Greece with the family-friendly Dreams Corfu Resort & Spa, adults-only AluaSoul Zakynthos, and the upcoming opening of Zoëtry Halkidiki Resort & Spa slated for this summer.

Greece remains an important country to continue our strategic growth, and as demand continues to rise, we are eager to work with investors to understand what their long-term vision is for each project and evaluate which of our 10 brands aligns with the investor’s wishes based on the needs of the current market. We believe that each destination is unique and better suited to certain brands within our portfolio, and in order to continue to attract diverse groups of travelers, we actively seek investors that align with our vision and bring mutual success to both our portfolio and our trusted owners.

The Inclusive Collection remains committed to seeking strategic opportunities to thoughtfully expand our all-inclusive footprint in destinations where we already have a presence as well as in new markets globally. We are seeing very strong interest for Inclusive Collection brands from investors and owners and are currently evaluating opportunities for continued growth throughout the region.

With a growing presence in Greece, we maintain our promise to exploring potential hotel investments within the country that give guests and World of Hyatt members access to pristine beaches, rich history, charming villages and more that align with our portfolio of 10 brands. Hyatt’s Inclusive Collection prides itself on its relationships with owners and looks forward to collaborating for further expansion throughout the country that showcase the beauty of Greece for travelers from all backgrounds. With our upcoming trajectory of growth, we are eager to work with owners to create a timeline for any possible expansion, conducting site visits and ensuring that all questions are answered.

In support of our ongoing commitment to growing in Greece, we are eager to welcome Zoëtry Halkidiki Resort & Spa in summer 2024, the third resort within the Inclusive Collection portfolio in Greece, a counrty that has growing demand for extraordinary services in an unparalleled Mediterranean setting. Nestled amidst olive trees on the Northwest Coast overlooking the Aegean Sea and Mount Olympus, this new resort will give us the ability to draw affluent tourists and provide them with elevated experiences in a culturally and naturally rich environment.

Looking to the future, we are eager to continue trajectory of strategic expansion in Europe with the upcoming openings of Zoëtry Halkidiki Resort & Spa and Dreams Madeira Resort, Spa & Marina, and remain committed to seeking opportunities to grow the Inclusive Collection portfolio within the region to meet the demand of travelers seeking an all-inclusive experience.

As leisure travel remains one of the most in-demand segments and business travel continues to rise, Hyatt looks forward to continuing to monitor and evolve offerings on properties that best address the vacation experiences travelers desire to best suit their interest, tastes and preferences, including cultural authenticity and interactive immersions that aid in creating an ideal vacation experience for all guests and World of Hyatt members.