Op-Ed: ‘The incentive for investments in Greece has never been stronger’ – George Chryssikos, Grivalia Hospitality

George Chryssikos

Chairman & CEO, Grivalia Hospitality

Greece’s attraction as a premier investment hub in the hospitality sector is undeniable. Within this vibrant landscape, Grivalia Hospitality (GH), a dynamic real estate group, stands firmly established, specializing in the development of ultra-luxury integrated resorts across the country.

The astounding features of our homeland are the very reason why we aim to delve deeper into its potential within the hospitality investment market.

With a goal to deliver exceptional returns for our shareholders, GH blends disciplined investment strategies with a dedication to curating unforgettable guest experiences.

Greece stands as a blessed land, steeped in centuries of history and culture, offering global visitors seamless connectivity, a unique culinary experience, plenty of sun, pristine beaches and very friendly people. Yet, amidst these features, Greece remains underdeveloped in many ways as far as ultra luxury hospitality is concerned.

GH has a plan of its own to position itself in the hospitality market. With the anticipation of a significant surge in tourist traffic in the coming years, the incentive for investments has never been stronger. When we assess and evaluate investments, we inquire into locations very diligently. To realize our vision and deliver unparalleled experiences, we seek expansive plots of land that give us the opportunity to create truly unique experiences. We focus exclusively on ultra-prime locations, ideally situated near the water, yet to be fully discovered, ensuring a sense of exclusivity and privacy. Our criteria prioritize accessibility, ensuring easy reach for travelers from target countries.

GH explores opportunities across both island and mainland destinations. Essential to our assessment of investment opportunities are access to international airports and the right seasonality. When it comes to mainland Greece, our focus extends to Athens and the wider coastline, Thessaloniki, and the Peloponnese region.

At Grivalia Hospitality, our approach to investment remains comprehensive and meticulous. We uphold stringent acquisition criteria, implement value-enhancing investment strategies, leverage our development expertise, and foster strategic partnerships with elite global brands.

Central to the success of our projects are our partnerships with hotel operators. Our goal is to be brand diversified and not to rely on a single name. Our focus is on selecting partners/brands that can carry our vision forward and also have extensive reach in the countries we target. Our notable partnerships include industry leaders such as One&Only (Kerzner Group), Aman, and Six Senses.

One of our recent projects that epitomizes our commitment to excellence is O&O Aesthesis on the Athenian Riviera. This year-round beach resort occupies a sprawling 278,000-square-meter plot, boasting a breathtaking 2.2 kilometers of coastal line. Comprising 128 ultra-luxury residences, including suites, villas, and rooms, adorned with iconic pools and private gardens, O&O Aesthesis offers a “heaven” just 15 kilometers from the city center.

O&O Aesthesis offers high-end F&B facilities such as ORA restaurant by Ettore Botrini, El Bar by Paco Morales, and Manko by Gaston Acurio. It also proudly hosts Greece’s first Guerlain spa, alongside a private members club, beach club, and kids club.

As leaders in the sphere of luxury hospitality, Grivalia Hospitality is committed to shaping the future of the industry and will continue to set new standards, creating timeless experiences for discerning travelers worldwide.