The Greek National Tourism Organization (GNTO) has signed a memorandum of cooperation with global streaming giant Netflix, opening new perspectives for joint actions aimed at highlighting the natural beauty and cultural wealth of Greece worldwide.
The memorandum was recently signed in Athens by GNTO Secretary General Dimitris Fragakis and Netflix Public Policy Vice President for Europe, the Middle East, and Africa, Madeleine de Cock Buning.
According to an announcement, Netflix will support Greece’s tourism industry by leveraging the global popularity of its content to showcase the country’s landscapes around the world.
“Using the power of image and storytelling, Netflix is partnering with the national tourism organization of Greece to project its beauty to the whole world,” Buning said.
The mutual cooperation between the two sides includes the production of a video by Netflix to be used by the GNTO for promotional purposes.
Archive photo of a foreign production crew filming in Thessaloniki. Photo source: Region of Central Macedonia
“Our partnership with the GNTO is a milestone for Netflix, as it enables us to showcase the unparalleled beauty of Greece to millions of viewers, bringing them closer to its history, culture, and landscapes, as reflected in our productions,” Buning added.
Buning and Fragakis also discussed potential future collaborations, recognizing that strengthening the audiovisual sector and promoting the country through it is a “national goal”. They expressed their unwavering commitment to continue their joint efforts to promote Greece by supporting the audiovisual industry.
“Through this collaboration, we aspire to establish Greece as an ideal location for future audiovisual productions,” Fragakis said.
“Leveraging Netflix’s global reach, this partnership seeks to attract tourists and filmmakers, making Greece a magnet for travel and film productions,” the GNTO’s secretary general added.
