Peloponnese Region Announces Campaign to Showcase PGI Wines Abroad

Photo source: Visit Greece

The Region of Peloponnese in southern Greece is launching a new campaign to promote its wines with a “Protected Geographical Indication” (PGI) seal to leading foreign markets, including the UK and Canada.

This initiative is part of the broader “Joint Organization of Wine Markets” and the special “Wine Promotion to Third Countries” support measure.

Wineries in the region are invited to participate in this campaign, which aims to showcase the vineyard heritage of the Peloponnese and expand into global markets.

The campaign will feature:

– Targeted advertising: Separate campaigns on social networks and popular websites, focusing on consumers who value quality and authenticity.
– Exclusive wine tastings: Events designed to highlight the unique features of Peloponnesian wines to both professionals and consumers.
– Influencer collaborations: Partnerships with top influencers and bloggers to spread the story and tradition of Peloponnesian wines to a broader audience.
– Engaging content: Creation and distribution of content that narrates the captivating journey of Peloponnesian wines, from vineyard to glass.

Photo source: Peloponnese Region

For additional information, interested parties can contact tel. 271360140 or via email at mleggas@ppel.gov.gr and euprograms@ppel.gov.gr.