WTM Ministers’ Summit to Explore Emerging Technology’s Potential for Good in Tourism

Photo source: World Travel Market

The high-profile Ministers’ Summit at World Travel Market (WTM) London 2024 will see more than 50 tourism dignitaries and leaders from across the globe debate the potential for Artificial Intelligence (AI) and emerging technologies to transform the tourism industry.

Scheduled to take place on Wednesday, November 6 – Day One of WTM London 2024, the summit will debate the transformative potential of AI and emerging technologies in shaping the future of travel and hospitality against the ethical implications of its deployment.

This year the summit, run in association with the United Nations World Tourism Organization (UN Tourism) and the World Travel and Tourism Council (WTTC), will be moderated by a well-known BBC journalist, bringing together both the public and private sector, to ensure a fair but thought-provoking discussion.

Now in its 18th year, this year’s Ministers’ Summit aligns with World Travel Market’s TravelPower campaign, which aims to convey the potential of tourism industry to drive positive change. Ministers will discuss how AI promises enhanced experiences and streamlined processes, and how to ensure that these advancements align with ethical standards.

WTTC President & CEO Julia Simpson speaking at WTM’s Ministers’ Summit 2023.

“There has already been much debate around AI and other emerging technologies and how best to harness their potential for positive change,” WTM London Exhibition Director Juliette Losardo said.

“Therefore, it is timely that the opportunities it affords our industry are discussed at the highest level as we continue to contribute to a positive future for the tourism sector.”

Another key discussion point will be how equitable access to AI technology is essential to prevent existing socio-economic disparities from becoming even further entrenched. Ministers will debate the best ways to bridge the digital divide, ensuring that all stakeholders, regardless of their background or resources, have access to the benefits of AI in tourism, one of the main priorities laid out in the UN Secretary-General’s report on Science, Technology and Innovation for sustainable development.

WTTC has released a number of reports about the potential impact of AI and believes AI can play a pivotal role in delivering a tailored and enhanced experience for travellers now and in the future. UN Tourism, meanwhile, is a leading champion of innovation across the global tourism ecosystem, supporting start-ups and promoting greater and better-targeted investments into the sector.

To register as a Minister for World Travel Market, press here.

WTM London 2024 takes place between November 5–7 at ExCeL London. For more information, press here.

The Greek Travel Pages (GTP) is an official media partner of WTM London.