WTM London 2024 Conference Program Announced

Photo source: WTM London

More than 60 conference sessions have been confirmed for this year’s World Travel Market London, bringing together leading experts and ministers, helping WTM cement its reputation as the world’s most influential travel and tourism event.

WTM London 2024 takes place between November 5–7 at ExCeL London.

According to RX Global, the organizer of World Travel Market, with regenerative tourism and transformative technologies within the mix of exciting discussion points, WTM London is set be a platform for positive change.

The sessions are split into six Conference Tracks, all carefully curated by a panel of conference advisors, to guide visitors to the topics of most benefit to them, where they can dive into discussions with peers and experts.

These are:

– Diversity, Equity, Accessibility & Inclusion (DEAI)
– Geo-Economics
– Marketing
– Sustainability
– Travel Trends
– Technology

“Every year WTM strives to make the conference program indispensable,” World Travel Market London Exhibition Director Juliette Losardo said.

“We hope to see attendees benefiting from the topics raised within the conference program and finding take-aways that can truly change their businesses for the better.”

WTM’s conference theatres named in line with colour scheme

Following a 29 percent increase in attendance across the conference sessions in 2023, this year the stages have increased in size. To ease navigation, this year’s conference theatres will be named in line with the colour scheme in corresponding regions. The Yellow Theatre will sit within the Africa region, Orange Theatre within Asia and Purple Theatre in Tech.

In addition, different days will be dedicated to specific topics, with sessions gathered into summits. Highlights include:

– Tuesday, November 5

World Travel Market 2023: Global Travel Report presentation. Photo source: WTM London

The opening day kicks off with the unveiling of the WTM Global Travel Report, curated by WTM and supported by renowned researchers Oxford Economics. This draws on extensive data from more than 185 countries to give valuable insights into consumer behaviour and trends likely to shape the industry.

The Technology Summit follows, with the theme of “Frictionless Journeys”. Visitors can discover how to implement user cases for new technologies and find out more about the intersection between AI and loyalty schemes.

The DEAI Summit, “From Commitment to Action”, will also take place on the first day, providing a safe platform to showcase the future of diversity, accessibility, equality, inclusion and intersectionality (DEAI) in tourism.

– Wednesday, November 6

2023 Ministers Summit at World Travel Market. Photo source: WTM London

On the second day of the show, more than 50 of travel’s most influential political figures will gather at the 18th Ministers Summit at World Travel Market, in association with the United Nations World Tourism Organization (UN Tourism) and the World Travel and Tourism Council (WTTC). “Emerging Technology’s Potential for Good in Tourism” is this year’s theme. During this largest annual gathering of ministers, these policymakers will debate the transformative potential of AI and other emerging technologies in shaping the future of travel and hospitality against the ethical implications of their deployment.

This year’s Sustainability Summit, “The Rise of Regenerative Tourism – a Paradigm Shift”, will explore the core principles of regenerative tourism, highlight successful case studies, and provide actionable strategies for integrating these concepts into tourism practices.

– Thursday, November 7

WTM London 2023: Influencers Lunch at the Media Centre. Photo source: WTM London

Thursday’s Marketing Summit will pull apart the evolution of travel marketing in the digital age, sessions covering how digital tools are driving changes in marketing techniques and the importance of storytelling throughout the traveller journey. The Marketing track will be followed with the return of the Influencers’ Lunch, offering content creators the chance to connect with peers and exhibitors seeking exciting collaboration

The hotly anticipated Keynote Speech closes this year’s event. The speaker is yet to be announced but with previous guests including documentary maker Louis Theroux and entrepreneur Steven Bartlett, it’s set to be an inspiring and thought-provoking session.

World Travel Market London Exhibition Director Juliette Losardo. Photo source: WTM London

“We believe that travel has the power to change the world and World Travel Market allows visitors the opportunity to be part of the movement that shapes it… We are proud to be such an influential force in facilitating and shaping positive discussion in the global travel industry,” Losardo said.

WTM London works together with global thought leaders and world-class researchers to deliver a strong and diverse conference programme.

According to Losardo, confirmed speakers and partners include Bloomberg Travel, UN Tourism, Trip.com, WTTC, Expedia and the BBC, with more to be announced soon.

To view the full program visit: World Travel Market London – Session Directory – 5th Nov (wtm.com)

For more information, press here.

The Greek Travel Pages (GTP) is an official media partner of WTM London.