World Travel Market London recently announced that this year’s event will be the largest to date, with an expected 7 percent growth and expansion into new halls at ExCeL London, reflecting the thriving international tourism sector.
Taking place from November 5 to 7, World Travel Market expects to showcase around 4,000 exhibitors including tourism boards, hoteliers, transport brands, technology services and world-class experiences. So far, it’s reported that there will be over 80 new exhibitors lined up at the global gathering.
“2024 will be the best year yet for World Travel Market, with the largest cohort of exhibitors on record,” said Juliette Losardo, Exhibitor Director, WTM London.
There has been significant growth amongst the destination market, with a 9 percent increase in destination participation. Over 135 National Tourism Organizations will be in attendance, with a huge volume of regions and cities joining them. Africa is the fastest growing region of the event, which follows proactive and diligent strategies implemented by nations such as Morocco and Egypt in a post-pandemic world.
There has been a significant increase in non-destination travel brands exhibiting at WTM London, with a 71 percent increase in exhibitor participation from companies aligning themselves to the new “Experiences” zone within the event. The show has seen a 22 percent growth in accommodation brands and a 16 percent growth from exhibitors in the technology sector.
Exhibitors attending for the first time include KOS Island, VIET EXPERIENCES TRAVEL, China Nimbus Travel, Nimax Theatres, Kuoni Tumlare, Jabal Omar Co, Latvia Travel, Grand Prix Grand Tours, Corendon Airlines, Barclaycard Payments, Riyadh Air, Regnum Hotels, Addison Lee & Stripe Payments, with more to be announced soon.
“This year WTM is gearing up to provide the busiest and most inspiring three days it’s possible to have in travel. It’s a place to learn, network and do business – a place to ensure you’re set up for the year ahead,” Losardo stressed.
For more information is available here.
The Greek Travel Pages (GTP) is an official media partner of WTM London.
