Trade Associations - Gov Greece Partners with TikTok to Boost Tourism Promotion by GTP editing team 20 September 2024 written by GTP editing team 20 September 2024 0 comments Share 0FacebookTwitterLinkedinWhatsappEmail 20 Greek Tourism Minister Olga Kefalogianni (second from right) and TikTok Managing Director of Global Business Solutions in Southern Europe Adriano Accardo (thord from right) in Athens. Photo source: Greek Tourism Ministry The Greek Tourism Ministry and the Greek National Tourism Organization (GNTO) are partnering with TikTok to create content promoting Greek tourism. The collaboration with the social media platform was the key topic of discussion during a meeting on Friday between Tourism Minister Olga Kefalogianni and Adriano Accardo, Managing Director of Global Business Solutions for TikTok in Southern Europe. The partnership will focus on various promotional activities, including advertising campaigns and the production of original audiovisual content. This content will be developed in collaboration with popular creators who will share personal experiences from their travels in Greece on TikTok. The goal is to showcase Greece’s unique travel experiences, especially during off-peak seasons, while promoting niche tourism offerings such as winter, mountain, and culinary tourism. According to the tourism ministry, the collaboration with TikTok is “innovative” and will target new audiences. “It aligns with the ministry’s core strategy to enhance the promotion of Greece’s tourism product by leveraging modern communication tools,” the ministry said in an announcement. Join the 15,000+ travel executives who read our newsletter Follow GTP Headlines on Google News to keep up to date with all the latest on tourism and travel in Greece. Share 0 FacebookTwitterLinkedinWhatsappEmail GTP editing team This is the team byline for GTP. The copyrights for these articles are owned by GTP. They may not be redistributed without the permission of the owner. previous post ABTA: UK Travelers Show Growing Confidence in Overseas Trips next post HOTREC Questions EU Proposal to Extend Smoke-Free Regulations to Outdoor Areas You may also like Greece’s Hotel Market Sees Major Investments Over Four Months 5 February 2025 Greek Tourism Ministry Monitors Santorini Situation as Seismic Activity Continues 5 February 2025 Global Air Passenger Demand Reaches Record High in 2024, IATA Reports 5 February 2025 Greek PM Reassures Public About Santorini’s Ongoing Seismic Activity 5 February 2025 Milos: Ministry Suspends 5-star Hotel Construction Near Sarakiniko Beach 5 February 2025 ELIME and HELMEPA Join Forces for Safer, More Sustainable Greek Ports 5 February 2025 Leave a Comment Cancel Reply Save my name, email, and website in this browser for the next time I comment. Δ