Greece to Take Center Stage at WTM London 2024

Photos source: WTM London

World Travel Market London recently announced the Greek National Tourism Organization (GNTO) as its premier partner, showcasing the destination’s dynamic cultural experiences and endless year-round opportunities.

Scheduled to be held on November 5-7, WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. At the exhibition, influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.

“Greece has long been at the forefront of leisure tourism and has participated in World Travel Market for many years, but they never stop innovating,” said Juliette Losardo, Exhibitor Director.

The prestigious partnership will ensure positive global exposure for Greece across WTM’s unrivalled international audience – showing how the country is investing heavily in ensuring it remains one of the top leisure destinations in the world.

According to the organizers, WTM London is the perfect platform for Greece to show how its tourism strategy is successfully balancing the benefits of tourism with the needs of local economies and communities while safeguarding the natural and cultural environment.

“The GNTO has carried out a lot of work on sustainability over the past few years which puts it in a strong position to promote Greece as a year-round destination, highlighting some of the beautiful lesser-known places travelers still have to discover,” Losardo added.

Photos source: WTM London

Along with policies to diversify offerings, mitigate seasonality, upgrade education, and foster cooperation with local communities, tools have been introduced for comprehensive and systematic data collection and information flow in tourism.

Greece is addressing sustainability through a multi-faceted approach, with the safeguarding of natural and cultural resources, spotlighting lesser-known destinations, as well as the identity and well-being of local communities, at the heart of all considerations.

As premier partner, the GNTO will build on this outstanding progress, thanks to the prime advertising and marketing opportunities with WTM.

The exciting partnership will also help the tourist board and 80 of its stakeholders who are exhibiting further raise its global profile by taking part in the opening ceremony and key press conferences with the international media.

The Greek Travel Pages (GTP) is an official media partner of WTM London.