Greece’s Tourism Board Voted Best for 2024 at TTG Travel Awards

Sophie Griffiths, TTG journalist; Olga Athanasiadou, GNTO UK & Ireland Office employee; Eleni Skarveli Head of GNTO UK & Ireland Office; Julie Franklin, Head of Agency Sales Inghams; Davina McCall, Hostess. Photo source: GNTO

The Greek National Tourism Organization (GNTO) was named best tourism organization for the UK market at the 2024 TTG Travel Industry Awards, in recognition of its innovative promotional actions.

Held in London for the fourth consecutive year, the awards are an initiative by TTG Media, reaching over 10,000 subscribers, tour operators, and British tourism professionals. Known as the toughest and most coveted in the industry, the Travel Industry Awards recognize the top travel suppliers and sellers in the UK and Ireland, showcasing the winners to consumers.

Their main goal is to celebrate the brands and individuals who have raised the bar, stood out from their competitors, and strived to work smarter, better and fairer over the past 12 months.

The Greek Tourism Board’s UK and Ireland office was nominated for “Tourist Board of the Year 2024”, alongside four other finalists, including the Spanish and Maltese tourism organizations.

Greece also starred in the “Sustainable Travel Company of the Year” category, with Sani Resorts in Halkidiki receiving the top honor.

Sophie Griffiths, TTG Journalist; Andrea Keeble, Senior Sales & Marketing Manager of UK Sani/Ikos Group; Lee Barker, Regional Director Sales & Marketing of UK Sani/Ikos Group; Eleni Skarveli, Head of GNTO UK & Ireland Office; Davina McCall, Hostess. Photo source: GNTO

“GNTO’s recognition by TTG is the result of the comprehensive and innovative marketing strategy executed by the GNTO UK & Ireland office to promote Greece in the British market,” officials said.

The key criteria were the measurable results, the organization’s leadership in trade management, and its decisive actions toward sustainability goals. The judges also commended the branch for its swift and coordinated response to the 2023 summer fires.

Eleni Skarveli, Head of GNTO UK and Ireland, along with Olga Athanasiadou, employee of the office, received the award on behalf of Greece.