Grecotel Wins ‘Luxury Hotel Brand of the Year’ Title at 2024 Aspire Awards

Odyssia Sifounaki Daskalantonaki (second from the right) receiving the award. Photo source: Grecotel

Grecotel, a leading Greek hospitality group, was named “Aspire Luxury Hotel Brand of the Year” at the 2024 Aspire Awards ceremony that took place in Manchester, UK, for its commitment to providing authentic experiences.

Presented by Aspire, the UK’s leading luxury magazine, the awards celebrate excellence within the luxury travel sector, recognizing outstanding achievements by brands, trade teams, and agents who have shown exceptional dedication and innovation. They are a key event in the high-end travel industry, attracting leading luxury travel companies and professionals.

According to the group’s management, this accolade highlights Grecotel’s dedication to authentic luxury hospitality and exceptional guest experiences, while reinforcing its strong presence in the British market.

Odyssia Sifounaki Daskalantonaki, granddaughter of the group’s founder Nikos Daskalantonakis, accepted the award on the group’s behalf.

A 50-years hospitality legacy

Photo source: Grecotel

In 2025, Grecotel will celebrate 50 years of continuous progress, showcasing its unique legacy and bright future, while remaining committed to sustainable tourism and fostering a deeper connection to Greece’s rich heritage, culture, and nature.

Founded in 1975 with a hotel in Rethymno, Crete, the group now boasts a portfolio of properties in 15 Greek destinations, offering top-tier services to guests worldwide, supported by a dedicated team of 7,000 people.

Recently, The Dolli Hotel in Athens, a member of the group, was recognized as the Best Hotel in Greece at the Condé Nast Traveller Readers’ Choice Awards.

“The Group shapes an incredible future, sharing its unique spirit with guests and providing unforgettable luxury experiences that showcase the essence of Greece,” Grecotel’s executives said.

Earlier this year, Grecotel Group President and Founder Nikos Daskalantonakis was honored for his valued contribution to Greek hospitality and tourism.