Rhodes Showcases its Tourism Strengths at WTM London 2024 Expo

Photo source: Municipality of Rhodes

Rhodes continues to be a preferred destination for British tourists, with nearly one in four air arrivals to the southern Aegean island this year coming from the United Kingdom, according to an announcement by the Municipality of Rhodes on Tuesday.

Data from Diagoras Airport indicates that from the start of 2024 through September, 682,500 British tourists visited Rhodes, also known as “the Island of Knights.”

It is no surprise, then, that Rhodes has made a significant impact at the World Travel Market (WTM) 2024 in London, which opened on November 5 at the ExCeL Center.

“Rhodes left a positive and strong impression on the very first day of the WTM London 2024 expo, reflecting the powerful ‘Rhodes’ brand and the island’s global reputation as a leading and safe tourist destination,” said the municipality.

Rhodes at WTM London

Photo source: Municipality of Rhodes

The island’s presence at WTM London 2024 includes its own stand, organized by the Rhodes Tourism Promotion Organization (Protour), with key executives and municipal officials engaging with British counterparts, international tourism professionals, journalists, and bloggers.

Representatives include Georgios Toppos, Deputy Mayor of Rhodes responsible for Tourism; Nikos Pavlakidis, Deputy Mayor of Lindos; Tasos Konstantaros, CEO of Protour; and Dionisis Tsiligiris, Managing Director of Protour. They are showcasing Rhodes’ tourism offerings to a global audience.

On the first day, Deputy Mayor Toppos met with Greek Tourism Minister Olga Kefalogianni in London, focusing their discussions on sustainable tourism — a key strategy of the national government.

Photo source: Municipality of Rhodes

A tourism strategy for Rhodes

In the municipality’s announcement, Deputy Mayor Toppos outlined the current tourism strategy of Rhodes’ local authority, which focuses on diversifying the island’s tourism offerings.

“Our aim is to enhance the visitor experience, extend the tourism season, and develop alternative and thematic tourism aligned with sustainability,” Toppos said.

He highlighted the island’s natural beauty, rich culture and history, and authentic hospitality. Most importantly, he praised the “warm people” of Rhodes, which contribute to its status as a top global tourist destination.

Photo source: Municipality of Rhodes

Now in its 44th year, WTM London is considered the world’s most influential travel and tourism event. This year, approximately 4,000 exhibitors, including 135 national tourism organizations and numerous cities and destinations worldwide, are participating. The event is expected to attract over 40,000 travel professionals.

WTM London 2023 will run until Thursday, November 7.

The Greek Travel Pages (GTP) is an official media partner of WTM London.

Stay tuned for news and updates by following our WTM London 2024 Special.