Home athens Athens Takes the Spotlight as ‘World’s Leading Cultural Destination’ at WTA 2024

Athens Takes the Spotlight as ‘World’s Leading Cultural Destination’ at WTA 2024

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Athens Development and Destination Management Agency (ADDMA) CEO Ioannis Georgizas, along with Natasha Kefala and Maria Papadopoulou from This is Athens-Convention & Visitors Bureau, accepting the award. Photo source: Athens Municipality

Athens was crowned the World’s Leading Cultural Destination at the World Travel Awards (WTA) 2024, held recently in Madeira, Portugal, in recognition of its unique cultural heritage.

Established in 1993, the awards are also referred to as the “Oscars of the travel industry”, honoring excellence across all sectors of tourism.

“This global recognition of Athens reflects the systematic efforts we make to enhance the city’s international profile,” said Ioannis Georgizas, Managing Director of the Athens Development and Destination Management Agency (ADDMA), upon receiving the award.

Greece’s capital stood out among 15 global destinations, recognized for its vibrant cultural heritage and the unique, year-round experiences it offers to millions of visitors.

In 2024, Athens competed against notable cities such as Edinburgh, London, New York, Paris, Rome, Dubrovnik, Venice, Rio de Janeiro, Beijing, Kyoto, Hoi An (Vietnam), Barranquilla (Colombia), Quito (Ecuador), and Santiago de Cali (Colombia).

Athens Development and Destination Management Agency (ADDMA) CEO Ioannis Georgizas, along with Natasha Kefala and Maria Papadopoulou from This is Athens-Convention & Visitors Bureau, accepting the award. Photo source: Athens Municipality

Athens Development and Destination Management Agency (ADDMA) CEO Ioannis Georgizas, along with Natasha Kefala and Maria Papadopoulou from This is Athens-Convention & Visitors Bureau, accepting the award. Photo source: Athens Municipality

Georgizas highlighted that the award reflects the dedicated initiatives of the This is Athens-Convention & Visitors Bureau (ACVB) in showcasing the city’s offerings to international tourism markets.

“Our aim is to attract premium tourism to boost the local economy,” he added.

This marks the third time Athens has earned this distinction at the WTA. The city was previously named the World’s Leading Cultural Destination in 2022 and 2023. The city, earlier this year, was also recognized as Europe’s Leading City Break Destination for 2024 during the awards’ regional ceremony.

“At the Municipality of Athens, we remain committed to enhancing culture through significant initiatives and events that connect residents and visitors with the city’s rich cultural past and vibrant present,” said Athens Mayor Haris Doukas.

At the World Travel Awards 2024 ceremony, Greece also stood out with eleven hotels and one travel agency, recognized for their accomplishments in the international tourism industry.

The WTA hosts regional gala ceremonies annually across the globe, celebrating individual and collective achievements within each key geographical region.

Follow GTP Headlines on Google News to keep up to date with all the latest on tourism and travel in Greece.

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