Thessaloniki Strengthens Polish Ties at 2024 Warsaw Travel and Tourism Fair

TTO Representative Kyriaki Oudatzi at the organization’s pavilion at the Warsaw International Travel and Tourism Fair 2024. Photo source: TTO

Thessaloniki presented its unique tourism offerings and rich cultural experiences at the Warsaw International Travel and Tourism Fair 2024 in Poland.

The exhibition, launched in 2023, is a joint initiative by the Polish Chamber of Tourism and public institutions, aimed at creating a platform for global tourism professionals to network, exchange ideas, and address industry challenges.

The Thessaloniki Tourism Organization (TTO) and the city’s municipality participated to strengthen the destination’s presence in the Polish market and forge new partnerships with travel agencies, tour operators, and airlines.

Photo source: TTO

According to Fraport Greece data, Poland has demonstrated a strong preference for Thessaloniki, ranking 7th in arrivals at Makedonia Airport in 2023. The country improved to 6th place in August 2024, though it slightly dropped to 8th in October.

As a co-exhibitor with the Greek National Tourism Organization (GNTO), Thessaloniki’s officials highlighted the city’s vibrant cultural and gastronomic offerings during B2B meetings, securing new collaborations and fortifying existing partnerships.

Officials underscored Poland’s importance as a key tourism market for Thessaloniki, noting the country’s large population and growing travel interest. Poland’s proximity to Greece further enhances Thessaloniki’s appeal as an easily accessible destination.

Photo source: TTO

Additionally, rising disposable incomes among Poles are enabling more people to invest in high-quality vacations. Thessaloniki’s appeal is further bolstered by its ability to cater to both summer and winter travelers, offering year-round options.

“The TTO remains committed to strategically promoting Thessaloniki as a premier tourism destination,” said officials.

The organization plans to build on the partnerships formed at the fair while preparing for future participation in international tourism events.