H Hotels Collection Rebrands Rhodes Bay to Amus Hotel & Spa

The H Hotels Collection | Hatzilazarou Group has unveiled a new identity for the historic Rhodes Bay Hotel & Spa (formerly Amathus Beach Hotel), completing a full rebranding under the new name “Amus Hotel & Spa”.

The complex, which also includes the Elite Suites by Rhodes Bay, became part of the H Hotels Collection family in early 2024, further expanding the group’s presence on Rhodes.

As part of the rebranding, the hotel’s Elite Suites have been integrated into the new identity and will now be known as “Amus Suites”, offering guests exclusive benefits and further enhancing the overall guest experience.

The new name, “Amus Hotel & Spa,” is inspired by the core values of the H Hotels Collection Group. “Amus” is derived from the Latin word “amor” (love) and “Maximus,” symbolizing deep affection and care. This rebranding reflects the group’s ongoing commitment to maintaining high standards of luxury hospitality while delivering exceptional guest experiences.

“The rebranding of Amus Hotel & Spa underscores our dedication to providing premium hospitality and further strengthening Rhodes as a premier destination for luxury holidays,” the company announcement stated.

The H Hotels Collection remains committed to continuously enhancing its services and expanding its portfolio. The group’s focus on innovation and core values will guide ongoing investments aimed at supporting Greek tourism and elevating the destinations where it operates, including Rhodes and Athens.

Founded in 1993, the H Hotels Collection manages seven properties in Rhodes and one in Athens, offering guests an authentic Greek hospitality experience, backed by highly trained staff and meticulous attention to detail.