Pieria’s Tourism Organization Targets More Visitors from Turkish Market

Photo source: POTAP

The Pierian Organization of Tourism Development and Promotion (POTAP) is actively expanding its reach into the Turkish tourist market, with the aim of attracting visitors from Greece’s neighboring country.

Turkey, a promising market for incoming tourism, has led POTAP to partner with the Greek National Tourism Organization (GNTO) office in Istanbul to engage Turkish influencers and tourism journalists.

In early December, POTAP hosted three key professionals from Turkey, who had the opportunity to meet with the organization’s president, Giorgos Karalis, its public relations director, Aris Nikas, and the general manager, Vasilis Dimou.

During the visit, the officials highlighted the diverse tourism offerings in the Pieria region, including alternative tourism options for visitors with special interests and initiatives to extend the tourist season beyond the summer months.

POTAP President Giorgos Karalis (third from left) with Turkish guests during their trip in Pieria. Photo source: POTAP

The Turkish delegation visited Pieria from December 5 to 10, exploring its majestic mountains, including the legendary Mount Olympus, the destination’s picturesque riviera, archaeological sites, and agrotourism facilities. They also experienced the area’s rich gastronomy.

“Expanding into international tourist markets is a continuous and promising process,” said POTAP President Giorgos Karalis. “The influencers and journalists who visited Pieria from Turkey showed significant interest in learning about the region’s year-round attractions.”

Photo source: POTAP

Photo source: POTAP

Karalis also emphasized that the visitors were impressed by the broad range of activities and the natural beauty of Pieria, which offers much more than just its summer appeal.

“We are extremely satisfied with this first step toward engaging the Turkish market. POTAP is innovatively opening to Turkey, and we anticipate numerous benefits from this collaboration,” Karalis added.

Photo source: POTAP

It is worth noting that Pieria, located in northern Greece, is easily accessible by road via the Greek-Turkish borders, further enhancing its appeal to Turkish tourists.