Greece’s Candidate for UN Tourism Chief Aligns with EU on Sustainability Goals

Harry Theoharis, Greece’s candidate for the position of Secretary-General of the World Tourism Organization (UN Tourism), has joined forces with European Commissioner for Sustainable Transport and Tourism, Apostolos Tzitzikostas, to promote European best practices in sustainable tourism on a global scale.

Theoharis, a former Greek Minister of Tourism (from June 2019 until September 2021), has pledged to strengthen UN Tourism’s impact by fostering collaboration and advancing sustainable growth worldwide.

During a pivotal meeting in Brussels, he and Commissioner Tzitzikostas discussed strategies for positioning tourism as a catalyst for economic growth, environmental responsibility, and social inclusion.

Enhancing global collaboration

European Commissioner for Sustainable Transport and Tourism, Apostolos Tzitzikostas, with Greece’s candidate for the position of Secretary-General of UN Tourism, Harry Theoharis.

The meeting highlighted the critical role of Europe’s leadership in shaping global tourism policies, particularly in sustainability and innovation.

Both leaders highlighted the potential for collaboration between the European Commission and UN Tourism to address pressing challenges, including climate change and equitable development.

Commissioner Tzitzikostas expressed support for Theoharis’ candidacy, praising his commitment to advancing shared goals of sustainability, inclusivity, and innovation.

Theoharis’ vision for UN Tourism

Theoharis outlined his vision to unify the global tourism sector by leveraging Europe’s expertise and investments, ensuring that smaller, less developed destinations can benefit from innovative practices.

“As Secretary-General, I will work to amplify Europe’s contributions to sustainable tourism, enabling a global industry that empowers professionals and leaves a meaningful impact on travelers worldwide,” Theoharis said.

He expressed gratitude for Commissioner Tzitzikostas’ support, emphasizing their shared vision of a more inclusive and sustainable future for global tourism.

A path toward sustainable progress

This meeting underscores UN Tourism’s potential as a unifying platform for addressing global tourism challenges. By fostering partnerships and promoting innovation, the organization can drive progress and deliver tangible benefits for member states and travelers alike.

As the Secretary-General election approaches, Theoharis’ focus on collaboration and sustainability positions him as a candidate committed to harnessing tourism’s transformative power for the benefit of all.

The appointment of the new Secretary-General of UN Tourism will take place during the 26th session of the organization’s General Assembly, scheduled for November 7-11, 2025, in Riyadh, Saudi Arabia. The newly elected Secretary-General will begin their term on January 1, 2026.