Accor to Debut Luxury ‘Emblems Collection’ Brand in Greece with Elatos Resort

Photo Source: Elatos Resort / Costas Arvilias

Lampsa Hellenic Hotels S.A., a leader in the Greek hospitality sector, announced on Monday its collaboration with Accor’s luxury brand, the Emblems Collection, for the management and transformation of the Elatos Resort on Mount Parnassos.

The partnership will see the resort rebranded as “Elatos Resort, Emblems Collection”, aligning it with one of Accor’s most prestigious global brands.

Emblems Collection’s debut in Greece

The strategic alliance marks the debut of the Emblems Collection in Greece and introduces the resort as one of the first Emblems Collection properties worldwide.

Chloe Laskaridis, President of the Board of Directors of Lampsa, expressed the significance of this agreement, calling it a historic milestone for the company.

Elatos Resort, which is undergoing an extensive renovation with a 30-million-euro investment, aims to become a year-round, high-end mountain destination. The resort’s focus on wellness will position it as a leader in both Greek and international tourism markets.

Redefining mountain tourism

“Through this partnership, our goal is to establish Elatos Resort, Emblems Collection as a world-class destination, offering unparalleled guest experiences while contributing to the growth of winter tourism in Greece,” Laskaridis said.

Spanning 190 acres, the resort will feature chalet-style accommodations, elegant hotel rooms, and a state-of-the-art wellness spa. It combines the natural beauty of Mount Parnassos with cutting-edge luxury, offering bespoke experiences aimed at redefining mountain tourism.

The resort is situated minutes away from the ski slopes of Mount Parnassos and only a 2.5 hour drive from Athens.

A curated luxury portfolio

The Emblems Collection is a distinguished portfolio of luxury hotels and resorts worldwide, known for its focus on culture, creativity, and craftsmanship. From heritage mansions to serene retreats, each property delivers exceptional experiences.

Lampsa’s portfolio also includes prestigious hotels such as the Hotel Grande Bretagne, King George, and Athens Capital Hotel–MGallery in Athens, as well as the Hyatt Regency and Mercure Excelsior in Belgrade.