Develop Athens S.A. Officially Named DMMO for Greek Capital

Photo source: Develop Athens

Develop Athens S.A., the municipal development agency of Athens with a mission to promote the city as an attractive year-round destination, has been officially designated as the Destination Management and Marketing Organization (DMMO) for the Greek capital.

The decision was confirmed by the Athens City Council on Wednesday, marking a significant step in the city’s efforts to enhance its tourism strategy.

“Develop Athens S.A. is now officially recognized as the city’s Destination Management and Promotion Organization (DMMO), continuing the important work it has undertaken in the tourism sector,” said Develop Athens S.A. CEO Giannis Georgizas.

Develop Athens S.A. CEO Giannis Georgizas.

Sustainable Tourism Observatory in development

As part of its new role, the DMMO will move forward with establishing a Sustainable Tourism Observatory, a key initiative aimed at managing Athens’ rapid tourism growth more effectively.

Based on insights from the city’s 2024 Tourism Carrying Capacity Study, the observatory will play a crucial role in monitoring and analyzing tourism trends, ensuring a sustainable and well-balanced approach to development.

“The operation of the Sustainable Tourism Observatory under the DMMO will reinforce the city’s strategy by promoting innovative and sustainable policies,” Georgizas said. “Using the Tourism Carrying Capacity Study as our guide, we are working towards an Athens that remains welcoming and resilient for both residents and visitors.”

Strategic planning for sustainable tourism

Photo source: Develop Athens

The Sustainable Tourism Observatory will serve as a central hub for collecting, analyzing, and utilizing data. By monitoring key tourism indicators, it will support resource management and the implementation of sustainable policies that benefit both the city and its visitors.

Using advanced scientific methodologies, the observatory will aim to develop a balanced tourism model that not only will ensure Athens’ long-term sustainability as a destination but also enhance the quality of life for residents and the overall visitor experience.

Efforts are already underway to secure official recognition of the observatory by the World Tourism Organization (UN Tourism). Meanwhile, Athens’ DMMO has already initiated the next steps for the observatory’s development.

According to the DMMO, the launch of the Sustainable Tourism Observatory reflects the Municipality of Athens’ commitment to responsible tourism development, ensuring that Athens remains a resilient, vibrant, and sustainable city for both locals and travelers.