Surveys, Trends & Stats

The first signs for the 2018 tourism season in Greece are positive, according to the president of the Greek Tourism Confederation (SETE), Yiannis Retsos.

Greek airports recorded robust passenger numbers in the January-November 2017 period welcoming a total 55.8 million against 53.6 million last year.

Athenians are culture lovers, with eight in 10 reading books, 56 percent going to the theater once a year and 48 percent attending concerts, a study found.

The Ionian islands and Crete are Greece’s winning destinations in terms of tourism-related revenue per visitor and duration of stay.

Tax free shopping picked up pace in Greece over the last 12 months marking a 63 percent increase in sales and a 12 percent rise in purchase value.

Thirty new direct flights to Greek destinations are boosting the Poles’ interest in Greece which now holds 31 percent of the market share.

Early bookings from the US market to Greece for the 2018 tourism season have kicked off with a 10% increase, according to Greek Tourism Minister Elena Kountoura.

Athens International Airport’s (AIA) passenger traffic in November presented a strong increase of 8.7 percent, reaching 1.45 million, compared to the same month in 2016.

The Greek beaches of Navagio and Elafonissi are included among the world’s 50 best beaches, according to Canadian online travel website FlightNetwork.

Greece’s number of arrivals and tourism-related revenue increased in September and October according to InSETE’s monthly bulletin.

The Greek hospitality industry is leaving the crisis years behind, as it increased earnings by 3.6 percent and gross profits by 44.4 percent in 2016.

Greece’s Natura 2000 areas can contribute greatly to the upgrade of the tourism product and generate millions in revenue, according to research firm diaNEOsis.

The performance of Greek tourism in the first nine months of 2017 was particularly satisfactory, according to Alpha Bank’s weekly bulletin.

It’s been a strong year for tourism in Europe with outbound travel surpassing forecasts and destinations posting positive figures, according to a survey by IPK International.

Tour operators and sector professionals in Germany are forecasting a record year ahead with more German travelers choosing Greece for their holidays in 2018.

Airbnb’s penetration rate in Europe and the US appears to be slowing down, according to Morgan Stanley’s annual AlphaWise survey.

Luxury travelers are more environmentally aware seeking hotels that are applying sustainable practices, according to the #StopThinkDiscuss – Bouteco Trend Report.

Greece is ranked fifth among the top five countries in terms of global perception for tourism in the latest Anholt-GfK Nation Brands IndexSM (NBISM) study.

An InSETE study recently examined incoming tourism for each Greek region, comparing first half data for 2016 and 2017 based on number of visits, overnights stays and revenue.

Demand for Rome and Barcelona in 2016 was greater than for Athens despite the Greek city’s popularity, according to a recent study.