Niche markets

Tapping into Kalymnos’ vast diving legacy as well as newly emerging tourism experiences such as climbing, are among the government’s top priorities.

The town of Lehovo in Florina, northwestern Macedonia, will get its own hiking path network aiming to highlight the region’s cultural and natural wealth.

The Healing Hotels of the World group will cooperate with Greek entrepreneur Marina Efraimoglou for the opening of a wellness and healing retreat in Greece.

The Central Union of Municipalities of Greece has signed a cooperation agreement with the Municipal Association of Victoria in Australia.

The Natural Thermal Resources Protection Committee in Greece recently certified two more thermal springs in the areas of Grevena and Fthiotida.

Revenue from medical tourism to Greece can reach $2bn in the next three years, according to International Health Tourism Center (IHTC) head George Patoulis.

Menalon Trail is Greece’s first to receive the European LQT certification, as announced during the 1st Greek Trails Conference – 3rd European Leading Quality Trails meeting.

Aiming to promote Greece as a sports and training destination, Tourism Minister Elena Kountoura met with representatives of the Russian Athletics Federation.

The Municipality of Nafpaktos in Western Greece is going forward with a plan focused on alternative forms of tourism to extend its season.

The Culture Ministry’s General Secretariat of Sports is seeking ways to create integrated packages for sport and leisure and promote major athletic events.

Tourism professionals in Halkidiki, northern Greece, are calling on the government to take measures and as of 2018 effectively deal with illegal campers.

The ports of Chios, Lesvos, Mykonos, Piraeus and Santorini are among the Greek ports leaving behind not so favorable impressions, according to a report.

Greece seems to be gaining ground as an ideal destination to host educational tourism programs for students in India, according to Signature Travel.

Russian cosmonaut Oleg Novitskiy met with Tourism Minister Elena Kountoura and applauded Greece for “the great experiences it offers” its visitors.

Encouraging mass participation in sports and promoting Attica as a sports destination are at the center of an agreement between SEGAS and the Attica Region.

With hundreds of islands, cosmopolitan or off the beaten path, Greece is the ideal destination to indulge in sailing, yachting and other marine activities.

Athens Medical Association President George Patoulis announced the creation of Greece’s International Medical Tourism Center, which will be based in the Greek capital.

New investments and infrastructure works regarding the development of health, wellness and thermal tourism are included in the Tourism Ministry’s agenda.

A legal framework to cover health tourism in Greece is the next step in a series of actions by the Tourism Ministry to expand the thematic travel sector.

Ways of establishing Greece as a leading health and wellness destination top the agenda of talks between the Tourism Ministry and the Athens Medical Association.