Niche markets

Greece plans to invest more in connecting culture with travel and in new segments such as senior and accessible tourism.

Healthy cities and regions can play a decisive role in the development of health and wellness tourism policies, says Attica Region Governor George Patoulis.

Greece is among the best countries in the world for a wellness retreat, according to the results of a survey that used data from TripAdvisor.

The Greek island of Skiathos during September 26-30 will host the 8th World Trails Conference 2022, a global gathering of trail experts, enthusiasts and academics.

Greece’s first underwater wedding ceremony recently took place in the waters of Alonissos island of the Sporades group.

Three wineries in Greece have been named among the world’s top 100 wineries of 2022 by Wine & Spirits Magazine.

Greece is an accessible country for people with disabilities but needs to further improve its infrastructure, according to a report by UpCounsel.

The Greek Health Tourism Council Elitour has teamed up with the Hellenic Chamber of Hotels for the creation of travel packages offering health, spa and wellness tourism options.

Beaches in Messolongi, Amfilochia and Astakos now have SEATRAC mobility ramps, offering unassisted sea access to people with disabilities and mobility issues.

The Region of Crete introduced potential travelers to its cuisine, recipes and local products during the National Geographic Food Festival in London.

The Central Macedonia Region presented its birdwatching sites to British travelers during the Global BirdFair 2022 in Leicester, UK.

Greek Health Tourism Council Elitour and Athens International Airport (AIA) agreed to work together to develop travel packages complete with benefits for medical tourism travelers.

The development of health and medical tourism in Greece is among the immediate priorities of the Greek Tourism Ministry, according to deputy tourism minister, Sofia Zacharaki.

The Greek Tourism Ministry is working with the Church of Greece to develop religious tourism options, as part of ongoing efforts to diversify the tourism product on offer.

Greek construction firm GEK TERNA, awarded the 30-year concession for the development of Greece’s first Integrated Resort and Casino, has entered into a partnership with Hard Rock.

Greece’s hoteliers have joined forces with local wine producers to promote branded Greek wines as part of efforts to upgrade the wine tourism experience.

The Greek Agriculture Ministry has announced RRF funds for business owners in Greece that are investing in projects connecting agricultural activity and farming with tourism.

Eleven shipwrecks located near Kea, Milos, Crete, Skiathos, Evia and Halkidiki, are now open to divers.

The modern hydrotherapy center of the Edipsos Thermal Spa, located on the island of Evia, is now open to visitors.

Meaningful tourism is a global emerging trend expected to take sustainable travel to a whole new level, according to tourism experts.