Industry sectors

During 2023-2024, Marketing Greece implemented initiatives to promote Greece’s transition to a more sustainable tourism model through joint actions, cultural initiatives, and AI tools.

The Athens Epidaurus Festival is actively expanding its global presence, setting its sights on Asia — a region with untapped potential for cultural exchange in modern Greek arts.

The Municipality of Athens has partnered with L’Oreal Hellas to establish the first micro forest in one of the city’s most densely populated neighborhoods.

Passenger demand reached record highs as the peak travel season closed, though the air travel boom is bringing new challenges.

The largest urban regeneration project ever undertaken in the Region of Attica is progressing toward completion.

Profits after taxes for Athens International Airport SA totaled 195.1 million euros during Jan-Sept.

Greek shipowner George Prokopiou is reportedly investing 300 million euros to acquire a 30% stake in the Astir Palace resort in Vouliagmeni on the Athenian Riviera.

Greece’s trails and networked paths will be integrated into a national path network, according to the Environment and Energy Ministry.

Thessaloniki is showcased as an ideal year-round destination for Israeli travelers in a special feature by the Jerusalem Post.

Telegraph Travel study highlights Emirates as the World’s Best Airline amongst 90 global carriers for its quality services and on-board experience.

The Greek Ministry of Maritime Affairs and Insular Policy has launched a portal allowing ferry passengers to access information on their rights.

Road tourism to Greece continued its strong performance in September as well as throughout the first nine months of the year.

A new platform has launched aimed at upskilling and reskilling workers in Greece’s tourism sector.

For the first time in over 20 years, Greece is embarking on a greenfield project to develop a modern marina capable of accommodating mega yachts.

Larissa, the capital of the Thessaly Region, is set to establish itself as destination for meetings and events, thanks to the development of its new conference center.

The Greek National Tourism Organization (GNTO) showcased Greece’s adventure tourism offerings to 400 UK travel agents at the ATAS conference in Leeds.

The Municipality of Argostoli’s English-language podcast “Kalimera Kefalonia” provides listeners with valuable insights designed to inspire them to explore the island.

The Irish TV show “High Road Low Road” will soon showcase both luxury and budget-friendly tourism options in the Greek city of Thessaloniki.

Louis Hotels is set to expand its “Elegant Collection” portfolio with the opening of the five-star Valmar Corfu Hotel in summer 2025.

MP Harry Theoharis is Greece’s candidate for Secretary General of the World Tourism Organization.