Industry Reports & Trends

Greece saw the third-largest increase in foreign arrivals in Southern Europe during Jan-July, says the European Travel Commission (ETC).

Greece is among the rising European destinations for Indian travelers, according to Mabrian.

Travelers are actively starting to avoid destinations which are exposed to extreme weather, according to the latest WTM Global Travel Report.

International tourism arrivals are projected to hit 1.5 billion in 2024, surpassing pre-pandemic levels.

The rise of the global middle class is increasing demand for new holiday experiences, prompting the travel industry to offer more adventurous options, according to research from the World Travel Market (WTM) London.

Resort revenue in Greece experienced significant growth from January to September 2024, according to data by GBR Consulting.

Athens’ hoteliers have raised concerns about whether the infrastructure in the Greek capital sufficiently meets the needs of both residents and visitors.

In September 2024, Greek hotels experienced an uptick, with average room prices soaring by 25% and occupancy rates rising by 5% compared to the previous year.

Passenger demand reached record highs as the peak travel season closed, though the air travel boom is bringing new challenges.

Athens and the Greek Islands have ranked as top international MICE destinations in the 2024 Global Destination Index by Global DMC Partners.