Industry Reports & Trends

Sea and sun holidays are high in demand across Europe this summer with six Greek beach destinations making the Top 10 list, according to a report by ForwardKeys and the World Travel Market (WTM).

Greece’s South Aegean Region, which includes popular islands such as Rhodes, Kos, Santorini, Mykonos and Karpathos, exceeded pre-Covid-19 levels in June by 13%.

Greece is winning points online with social media conversations pushing the country’s e-reputation up by 64 points in May compared to rival markets under investigation.

High prices are forcing Greeks to take shorter holidays this year despite the pent-up desire to travel after two years of Covid restrictions.

All the more travelers from the US are selecting Greece for their summer holidays, according to the US outbound traveler forecast for the 4th of July weekend released by Mabrian.

Hoteliers in the Mediterranean will have to reshape the look, feel and appeal of their properties in view of changing customer demands, according to a report by Deloitte Greece.

Greece is recovering Covid-19 related losses, fast approaching pre-pandemic 2019 levels in terms of arrivals and revenues, recent data shows.

Research by Mabrian Technologies found that the price increases of five-star hotel rooms in Greece are the highest among all the main Mediterranean destinations.

Athens hotel room rates were cheaper than rival cities – Rome, Paris, Vienna, Munich, Barcelona, Madrid and Istanbul – in the first five months of 2022, according to data by GBR Consulting.

Travelers worldwide are aware of their impact on the environment but also expect the travel industry to provide attractive sustainable travel options, according to a global consumer survey.