Industry Reports & Trends

With thousands of monthly searches and Instagram hashtags, Greece was announced by a survey based on Google data as the most popular European country for beach-seeking travelers.

Forty percent of property owners with listings on Airbnb are using the income earned through hosting to “make ends meet”, according to a survey by the online platform.

Greece is among the top 10 international summer destinations for American travelers this year, according to a survey released by Forbes Advisor.

Tourists have included Athens in their travel plans this year, giving a much-needed breather to small and medium-sized businesses, says Greek Tourism Minister Vassilis Kikilias.

The WTTC has called for a simple one-stop digital solution to use not only during COVID, but during any future health crises that threaten travel and tourism.

The number of incoming travelers to Greece reached 1,072,700 in January-March 2022, generating a total of 469.7 million euros in travel receipts.

More cruise ship arrivals to Greek ports this year are expected compared to 2019, according to the Hellenic Ports Association (ELIME).

The upcoming opening of the summer tourism season has driven demand for accommodation services in Greece during the first quarter of the year.

British and Austrian travelers opt for Greece this summer with demand from Austria for Greek destinations exceeding expectations, the GNTO said.

Greece is expecting 900,000 travelers from Serbia this year, Tourism Minister Vassilis Kikilias told the Greek media after meeting in Belgrade with local tour operators.