Industry Reports & Trends

Greece is among the European tourism destinations expected to recover losses due to Covid-19 thanks in large part to its high vaccination rates.

With Greece’s early booking levels in January up 30% over the same month in pre-pandemic 2019, the Tourism Ministry expects a considerable increase for the months ahead.

Greece is fifth among the Top 10 preferred countries for travel by Europeans, according to a survey released by ETC.

A good number of local and international players are investing in Greece’s hospitality sector with plans to open luxury resorts and branded hotels.

Healthier tourist flows to Greece over the summer helped the Greek economy reclaim a significant part of Covid-19-induced losses, according to the European Commission.

The tourism sector is traditionally an important player in the European Union’s labor market, offering opportunities to a diverse workforce, according to Eurostat, the EU’s statistical office.

Tourism flows to Thessaloniki, Greece, picked up in 2021 with the number of overnight stays increasing by 50.63% over 2020, according to the city’s hotels association.

Travelers from Germany, the UK and the US were the top spenders in pre-pandemic 2019, according to a report by SETE Intelligence (INSETE).

Greece is the third most desirable European destination for travel in 2022 for people from the UK, The Netherlands, Germany, Poland and Russia, says a study by Accor.

The ongoing coronavirus pandemic is pushing Greek hoteliers to their limits, with hospitality professionals expecting 2022 to be one more challenging year.