Industry Reports & Trends

Analysts are expecting tourist arrivals to Greece to reach 40 million by 2028 boosting the economy but at the same putting pressure on destinations.

Athens is once again among the Top 5 most affordable city break destinations in Europe for British travelers this year.

Sea and sun, hiking, and adventure experiences in Greece are winning over European travelers planning trips in the next 12 months.

Four Greek islands have been identified as some of the most affordable destinations for British travelers booking package holidays this summer.

Airlines have scheduled an average 3.3 million seats for Greece this month up by 15% over a year ago to meet the demand.

Athens Airport was the top performing airport of its size in March compared to pre-pandemic 2019 recording a 21.5% rise in passenger traffic.

Major sporting events in Europe this summer are expected to boost travel spend by 14.3% over 2023.

Germany, the UK, and Bulgaria were the main source markets driving tourism to Greece in 2023.

Greece’s tourism sector hit record figures in 2023 achieving a 16.5% rise in travel receipts and a 20.8% rise in inbound traveler flows over 2022.

Airports should be ready to accommodate the increasing demand for air travel as positive data for March sets the stage for the upcoming season, says IATA.