Industry Reports & Trends

Greek tourism is moving in the right direction, with 2016 set to be a promising year, according to a recent Alpha Bank report.

New research has revealed a sharp divide between the generations on attitudes to Greek travel.

Athens-based statistics company Hellastat, says it expects a further rise in incoming air traffic for 2016, which is set to further establish Greece as a prime tourist destination.

International arrivals to Greece increased by 8.6 percent in the first nine months of 2015, according to a border survey conducted by the Bank of Greece and released by the Hellenic Statistical Authority (ELSTAT) on Monday.

Athens International Airport is counting its blessings with more than 18.1 million travelers going through its gates in 2015.

The number of women working in tourism is growing, according to a Eurostat report, which found that while females represented just over a third (36 percent) of persons employed in the non-financial business economy in 2014, 58 percent were occupied in core tourism activities.

Cruise travel is becoming a big business and all the more travelers are now keen on boarding a luxury liner and seeing the world.

London, Barcelona and Paris are the top three cities to hold meetings in Europe, according to event management software firm Cvent, with Athens coming in 19th on the company’s list of the leading 25 destinations for meetings across the continent.

The world may be seeing an increase in the number of terror attacks in metropolitan areas, but this is not hindering travelers from including popular and populated cities in their itineraries, the ITB says.

Travelers are open to spending more in 2016 than they have in the past while many accommodations plan to raise their room rates in the coming year, according to the results of the TripBarometer study released recently by TripAdvisor.