Industry Reports & Trends

In efforts to inform travel-related businesses and professionals on the latest trends as well as examine the impact of the internet on travel, Travel@Google recently organized a day event in Athens titled “The Way We Travel”.

Some 6.3 million trips took place in Greece by some 3.6 million Greek citizens in 2014, which is an annual increase of 13.4 percent and 15.9 percent respectively, the Hellenic Statistical Authority (ELSTAT) announced recently.

The record-breaking number of arrivals in 2014 paved the way for growth of local tourism enterprises, according to findings released recently by ICAP Greece.

Consumers in Europe seem weary of buying online from businesses based in other EU countries, according to the 2015 edition of the Consumer Scoreboard released last week.

A recent study has revealed the three groups active senior travellers can be divided into on the basis of how they use tourism-related information and communication technology.

International tourist arrivals to Greece by air continued to show a strong upward trend in August as well as during the first eight months of the year, InSETE’s latest report showed.

The European Travel Commission (ETC) will present Europe’s official portal of food and gastronomy tourism “TastingEurope.com” during the Food Tourism Week to be held at the Milan EXPO on September 28-30.

Athens features in the top 20 list of hotels giving the best value for money, according to a study by hotel search website Trivago.

2015 seems to be the year when booking on mobile goes mainstream for the Greek hotel industry, according to eBusiness consulting company Nelios.

Greece attracted almost 12 million tourists during the first seven months of the year, according to data released on Tuesday by the Bank of Greece.