Industry Reports & Trends

An increased number of international arrivals to Greece augmented tourism revenue in 2014 to 13.4 billion euros, the central bank said this week.

For the year 2014, Greece saw a 23 percent increase in non-resident tourist arrivals compared with the number in 2013.

Athens, Greece, is the sixth most affordable destination in Europe for travelers from the United States, according to the results of TripAdvisor’s TripIndex Europe released on Tuesday.

International consultants Deloitte found that tourism enterprises still haven’t tapped into the far-reaching benefits of the social media, and travel operators have a long way to go before reaping the rewards of a strong digital presence.

Visitors to Athens valued their experience in the Greek capital last year and would recommend the destination to friends and family, according to the Athens – Attica & Argosaronic Hotel Association’s latest study on customer satisfaction.

Athens International Airport (AIA) announced a record-setting month for March, with passenger traffic soaring to over 1.1 million, a 24.5 percent increase, demonstrating the ongoing growth rate of Greek tourism.

Athens proved to be an attractive city break destination in 2014 as occupancy rose in the city’s hotels by 21 percent compared to 2013, reaching 2008 levels.

The findings of the survey, which was carried out jointly with GBR Consulting, were presented by THA president Aristotelis Thomopoulos and GBR managing consultant Stefan Merkenhof.

Despite the recent political changes in the country, incoming tourism to Greece seems to have taken off with an increased number of arrivals from abroad.

Greece was ranked 16th for the friendliness and competence of its hotel staff in an analysis of six million customer reviews released recently by international online booking agent Hotel.info.