Industry Reports & Trends

Greece remains among the favorite tourism destinations of the Germans even though the summer is over, according to German online travel agency Opodo. Four Greek destinations appear among the 20 most popular holiday spots of German travelers this autumn.

Awareness of Greece is very high in the Nordic market but the country lacks when it comes to attractiveness, according to a destination report that analyzed and evaluated the position and image Greece has in the four Nordic countries of Sweden, Norway, Denmark and Finland.

Athens, Greece, experienced the second largest hotel occupancy increase and largest revenue per available room (RevPAR) growth in August 2014 compared to the same month of 2013, according to data by STR Global on the European hotel industry.

The number of foreign tourist arrivals to Greece rose 20.8 percent in the first seven months of this year in comparison to the same period last year, according to recent data released by the Bank of Greece.

The international cruise industry has seen demand grow by 77 percent in the last 10 years, according to data released recently by the Cruise Lines International Association (CLIA).

In addition to a city’s attractions and its flair, its shopping opportunities were found to be among the three most important reasons for a city break.

Destinations worldwide received some 517 million international tourists between January and June 2014, 22 million more than in the same period of 2013, according to the latest UNWTO World Tourism Barometer.

For the January-August 2014 eight month period, international arrivals were up by 15.8% percent compared to the same period in 2013.

With the meteoric rise of social media, the marketing world has changed forever and this also applies to people’s behaviour when it comes to travel planning, a UK-based travel technolgy expert informs.

Research conducted by Travelport, a leading e-commerce provider for the global travel industry, has revealed that business travelers frequently spend longer in the air than on the ground when it comes to traveling for business.