Industry Reports & Trends

Travelers showed greater overall satisfaction with the Greek islands of Mykonos and Santorini than Ibiza, Sardinia or St Tropez during the first seven months of the year.

Greece established a high level of visitor satisfaction during the first seven months of the year, according to ReviewPro’s Global Review Index released by the Association of Greek Tourism Enterprises (SETE) on 25 August.

Athens, Greece, came first out of the four European markets that experienced revenue per available room (RevPAR) increases of more than 15 percent in July 2014.

Greek tourism arrivals by road are expected to surpass the 5-million mark for the first time ever this year.

Travel receipts in June 2014 increased by 16.3 percent compared with the same month last year, reaching some 1.986,8 million euros, according to data from the Bank of Greece on the country’s current account balance.

Greece is the most popular tourist destination for Austrians including politicians, the Esteraich newspaper recently reported.

The Greek tourism sector is showing signs of restructuring that may simultaneously imply higher productivity and a smaller potential for absorbing unemployment, according to a recent strategic analysis by Levy Economics Institute of Bard College in the United States.

For the first time in history, around one million Turkish tourists are expected to visit Greece.

Visitors to Greek archaeological sites during the first four months of the year increased by 24.9 percent and revenue from receipts were up by 21.5 percent compared with the same period in 2013.

Greece is among the destinations where the affluent will be venturing for the remainder of 2014, including the crucial holiday time and winter months, according to a leading luxury travel network.