Industry Reports & Trends

Tourist arrivals in Greece were up by 17 percent in the January-May 2014 period, according to the Bank of Greece.

Demand for international tourism remained strong in the first four months of 2014 according to the latest UNWTO World Tourism Barometer. International tourist arrivals worldwide grew by five percent.

Ten Greek islands are among the most popular in the world for vacation this summer, according to a list compiled by hotel comparison website Trivago.

The Association of Greek Tourism Enterprises (SETE) has announced a strategic partnership with online reputation and social media analytics provider for the hotel industry ReviewPro.

Residents of Greece had the highest share of domestic trips in 2012, along with the residents of Romania and Spain, according to Eurostat, the statistical office of the European Union.

Hotels in Europe reported a 0.6 percent decline in total revenue per available room last year but the gross operating profit per available room grew by 1.4 percent , according to STR Global’s Annual Profitability Data for 2013.

ChoiceStream, a full-service programmatic media-buying partner that monitors some 315 consumer segments, said that the top five performing segments for the month of June for American consumers were all travel destinations and that Greece was one of them.

Foreign tourist arrivals to the Greek island of Zakynthos in the first half of the year were up by 20 percent, according to airport data released recently.

This July, those wanting to holiday on Mykonos, Greece, will have to dig deep in their pockets as the average price of a hotel room on the island has rose by 61 percent compared to last year.

The Association of Greek Tourism Enterprises (SETE) may once again revise its 2014 arrival forecast for Greece as demand is rising above original estimates.