As we develop new thematic tourist products based on our country’s unique competitive advantages, we are more ready than ever to attract tourism 365 days a year.

Today we are supporting investments in tourism and are forming a targeted policy to reinforce infrastructure for tourism growth, we are creating a steady and friendly institutional framework for the field to develop.

We at the City of Athens invest in building brand awareness, innovation and creative thinking to achieve robust growth, employment opportunities, bringing in income and improving the lives of our residents whilst giving them a sense of ownership over all that is accomplished.

There is a great opportunity to create sustainable, valuable tourism attractions that will foster job growth and economic opportunity for years to come. We are ready to seize this opportunity.

GNTO’s mission is to enforce the value of Greek tourism in cooperation with the tourism industry and the organizations involved, aiming at further increasing incoming tourism and tourist receipts.

Greece is a year-round safe destination where visitors are spoilt for choice whether they choose to visit the Greek islands or the mainland and its cities.

In a competitive world that radically changes every day, we must guarantee that our tourism model constantly adapts, innovates and creates added value for the economy, the employment and the local communities.

Tourism professionals must forget “business as usual”, but think and act out of the box. We have to be innovative and true to the authenticity of Greece’s tourism product, while offering the best possible services.

I want to invite and ask all of those that form the Greek tourism product, state and private sector, not to regard the past two – three years as the end of an effort, but as the beginning.

According to international guest satisfaction surveys, Greek hotels again verified the exceptional level of services they offer to their clients, standing high among competition.