MICE (Meetings, Incentives, Conferences, Exhibitions)

The Four Seasons Astir Palace Hotel Athens, the legendary Athens Riviera retreat, has launched a new winter package for corporate events.

Greece’s professional congress organizers (PCOs) are once again calling for more active promotion of the Greek MICE tourism product, highlighting the industry’s value for the Greek economy.

Athens ranked 3rd among the top 50 performing meeting destinations in 2021, according to the International Congress and Convention Association (ICCA).

The British MICE tourism sector is showing increasing interest for Greece’s congresses, meetings and events market, according to the Greek National Tourism Organization.

The Greek National Tourism Organization (GNTO) presented Greece’s MICE tourism capabilities during the recent IMEX Frankfurt 2022 event.

The Thessaloniki Tourism Organization is promoting the city’s food and wine offerings through foreign media and organizations.

The Hellenic Association of Professional Congress Organizers & Destinations Events Specialists (HAPCO & DES) has appointed Sissi Lygnou as the president of its new Board of Directors.

The CΟΝΝΕCT Tourism & Travel Event 2022, organized to promote Thessaloniki and the wider region to the international MICE market, will take place in May.

The Greek Tourism Ministry has joined forces with MICE organizers to formulate a strategy to promote conference tourism.

Greece is taking a leading role globally in the restart of MICE tourism with its health protocols and best practices, according to Greek Deputy Tourism Minister Sofia Zacharaki.