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Undoubtedly this year, our country as a tourist destination, worked better, more efficiently and consistently and placed itself in a much better spot than last year, in terms of the destination’s international image and attractiveness.

Besides the remarkable growth of key indicators of tourism -arrivals and revenue- that showed the industry’s strength and potential, the overall assessment leaves us with a “legacy” of food for thought, analysis and debate for the future.

This year tourism arrivals will exceed the target of 17 million tourists and travel receipts are expected surpass some 15 percent.

Overall, in the aftermath of summer we observe a slight increase of the Adriatic Sea passenger traffic, whilst on domestic
lines, passenger volumes remained at 2012 levels.

Although tourism income in general is improving considerably and becoming one more time the savior of the Greek economy, our capital city Athens and the greater area, including the Saronic islands, are still suffering.

The international exhibition of Philoxenia is held during a time with mixed feelings on the progress of our country, the prosperity of its people and of course Greek tourism.

Greek tourism today, following a good year during which a record of foreign tourist arrivals were recorded, faces the challenge to maintain and strengthen its position in an increasingly competitive environment.

Greek tourism professionals regained some of their “lost” glory and through simple ways, such as returning to the beauty of simplicity hidden in tradition and history, regained the confidence of tourists.

The latest statistics of 2013 that confirm an increase in the Greek capital’s tourist traffic and occupancy, also reveal that more and more travelers are discovering the (until today) unknown (to many) “face” of Athens.

Here, at the Thessaloniki Hotels Association, we invest in extraversion and have made our presence apparent in all major exhibitions related to travel and tourism.