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From February to December 2010 some 39 restaurants in the United Kingdom will be “dressed” in blue and white to challenge their customers to savour dishes of Greek cuisine, Greek wines and cocktails.

With a 400,000-euro marketing investment, Greek gastronomy over the next five years could become one of the main reasons to choose Greece as a holiday destination, the Association of Greek Tourism Enterprises (SETE) pointed out last month during the presentation of the study “Gastronomy in the Marketing of Greek Tourism.”

Advice to create proposals that sell, branding in the economic downturn, key issues for the incentive and meeting industry and suggestions for an improved promotion of the Greek tourism product were among issues discussed at the 6th International Meetings and Incentives Conference (IMIC), which took place last month in Athens at the Megaron Athens International Conference Center.

This year’s HO.RE.CA. proved wrong all negative forecasts that saw a “frightened attitude of the tourism sector against the escalating economic crisis,” according to Forum, the organizing company of the fifth international specialized exhibition of equipment, accessories, furniture and interior items for hotels, restaurants and cafes.

ITB Berlin, the world’s leading travel trade show, on 10-14 March will await the whole variety of the international travel sector on the fairgrounds of Messe Berlin: destinations, tour operators, booking systems, carriers and hotels.

A range of issues that relate to the management of tourism and hospitality enterprises will be discussed at the “2nd International Conference on Tourism and Hospitality Management” organized by the Tourism Research Institute of the Action for the Development of Tourism and Tourist Education (DRATTE).

If we want to upgrade Athens, we need to set down some rules and faithfully follow them, Culture and Tourism Minister Pavlos Geroulanos recently said in an interview to the Greek press when asked about the problems at the one end of the historic center of Athens—the Omonia Square area.

“The Athens Convention Bureau’s aim is to highlight Greece’s image in the convention market and soon see the country among the top ten conference markets worldwide,” said the bureau’s director George Angelis during a workshop held last month during the 6th IMIC in Athens.

The Culture and Tourism Ministry last month announced its intention to establish a Conference Tourism Committee in an effort to promote Greece in international tourism markets as a meetings and convention destination.

Greece cannot be considered a luxury spa destination as Greek spas currently have no specific identification and hotels that promote themselves as spa resorts do not maintain proper standards, according to the “2nd Wellness Fit & Spa Meeting Day” held last month in Athens.