Niche Markets

The EU’s CoR (Committee of the Regions) in charge of natural resources is calling on the Commission to make senior tourism central to Europe’s digital agenda, adopting in the process a cross-sectoral approach that will involve different organizations in areas such as healthcare, accessibility and transport.

Greece was a key destination of interest for visitors and buyers at this year’s IBTM World, formerly EIBTM, despite the challenges the country is currently facing, according to the Hellenic Association of Professional Congress Organizers (HAPCO).

Greece is establishing itself as a sought-after medical tourism destination, the Greek Medical Tourism Council (ELITOUR) said following its participation in this year’s IMTEC (International Medical Tourism Exhibition Conference) 2015, held in Dubai earlier this month.

As part of its ongoing strategy to attract all the more visitors to the northern port city, the Thessaloniki Hotels Association is opening up to the Lesbian, Gay, Bisexual, Transgender (LGBT) market through the promotion of new initiatives.

Greek online platform Destsetters announced on Wednesday that it will hold a special hotel workshop for the first time in Thessaloniki for hoteliers interested in tapping into the global LGBT (Lesbian, Gay, Bisexual, Transgender) travel market.

Greece will be promoted as an upcoming medical tourism destination through ELITOUR’s gold sponsorship in the leading medical tourism conference IMTEC in Dubai, UAE.

In efforts to promote religious monuments, monasteries and holy sites, the Church of Greece and the country’s travel agents have jointly set up a committee that will work towards attracting faith tourism to Greece.

Greece is steadily growing into a leading destination for those ready to tie the knot, with all the more resorts and boutique hotels across the country and on its isles ready to offer everything from legal arrangements to the best cake.

Greece is gaining ground as a medical tourism destination thanks to the quality and variety of medical services offered, the friendlier costs and the wide array of holiday choices.

As part of its ongoing strategy to reach out to niche travel markets, Destsetters teamed up with acclaimed photographer Christos Drazos to promote Rome as a dynamic gay & lesbian travel market, while at the same time focusing on luxury, gastronomy and wellness offerings.