People

Greece, despite its problems, is starting to establish its brand as a top tourist destination.

The objective is to upgrade infrastructures and boost the local economy within the margins of a balanced development.

Greece has a tremendous advantage against competing destinations, due to the diversity of its tourist product offering, not only between the mainland and the hundreds of islands, but also between the islands themselves — depending on their geographical location.

Recent decisions of major carriers to redesign their relationship with GDSs as well as to switch costs in other parts of the distribution chain — in particular to travel agencies — are of major importance. The consequences of similar decisions and the instability they are causing are not fully exploited yet.

Even though today Greece faces economic woes, the Greek yacht charter market is maintaining a steady flow of business thanks to the natural beauty of our country with its fabulous cruising area.

Tourism always was, is and will remain the lighthouse in Greece not only for hope, but also for salvation in every difficult period.

Athens re-gained the interest of international visitors and at the same time remained one of the most affordable capitals in Europe and one of the most “value for money” destinations for 2016.

Passenger traffic and foreign residents’ arrivals are experiencing double-digit increases, indicating an impressive and dynamic recovery of Athens as a tourist destination, with a number of important developments boosting, both quantitatively and qualitatively, the airport’s traffic evolution.

Thessaloniki Hotels Association is planning new initiatives and is continuing its already successful presence in leading International Tourism Exhibitions, taking part in B2B Meetings and Events and supporting every effort that views tourism development.

Participation in larger exhibitions abroad, that have worldwide promotion and a larger visitor range, is just as important as taking part in domestic exhibitions.