Trade Associations

In September 2024, Greek hotels experienced an uptick, with average room prices soaring by 25% and occupancy rates rising by 5% compared to the previous year.

During 2023-2024, Marketing Greece implemented initiatives to promote Greece’s transition to a more sustainable tourism model through joint actions, cultural initiatives, and AI tools.

The Municipality of Athens has partnered with L’Oreal Hellas to establish the first micro forest in one of the city’s most densely populated neighborhoods.

Passenger demand reached record highs as the peak travel season closed, though the air travel boom is bringing new challenges.

The largest urban regeneration project ever undertaken in the Region of Attica is progressing toward completion.

Greece’s trails and networked paths will be integrated into a national path network, according to the Environment and Energy Ministry.

Thessaloniki is showcased as an ideal year-round destination for Israeli travelers in a special feature by the Jerusalem Post.

A new platform has launched aimed at upskilling and reskilling workers in Greece’s tourism sector.

Larissa, the capital of the Thessaly Region, is set to establish itself as destination for meetings and events, thanks to the development of its new conference center.

The Greek National Tourism Organization (GNTO) showcased Greece’s adventure tourism offerings to 400 UK travel agents at the ATAS conference in Leeds.