A one-digit increase in early bookings from the United Kingdom to Greece for 2016 has been recorded so far, Andreas Andreadis, president of the Greek Tourism Confederation (SETE), said on the sidelines of the World Travel Market London.

The South Aegean Region launched its new tourism campaign for its islands on the opening day of the World Travel Market (WTM) in London on Monday.

Tuesday saw a busy second day at World Travel Market London with buyer numbers up a huge 29% and visitor numbers up 3% by lunchtime compared with the same day last year.

Celestyal Cruises, the only home porting cruise operator in Greece, is hoping to attract more British holidaymakers on its cruises through its participation in this year’s World Travel Market.

World Travel Market (WTM) London – the leading global event for the travel industry – has seen a busy first day of business deals and networking. “We have had a fantastic start”, said Simon Press, WTM London Senior Director.

WTM London opened its doors on Monday, November 2, and those who attended got down to business! Watch end of day video & check out tomorrow’s key events.

Greece will focus on attracting tourists in the shoulder and non-peak season months, Greek Alternate Tourism Minister Elena Kountoura said on the opening day of the World Travel Market (WTM) in London on Monday.

Despite Greece’s well publicised problems with the economy and refugees this year, it was “business as usual” for UK tour operators selling holidays in the country.

Promoting alternative and adventure tourism and at the same time bringing the celebrated Cretan hospitality to the frontline of its tourism strategy for 2016, the Region of Crete is moving full speed ahead to prepare for the new season, its Commissioner of Tourism, Michalis Vamiedakis, told the GTP during the World Travel Market (WTM) on Monday.

Alexandros Vassilkos, President of the Athens, Attica and Argosaronic Hotel Association, on Monday suggested that the Greek economic crisis helped bring the public and private sectors together, build partnerships and develop new campaigns and products to woo tourists.

The mountainous region of Evrytania in central Greece, is taking part for the first time this year in the World Travel Market (WTM) in London, aiming to gain insight, ideas and knowhow in order to better promote its diverse tourist offerings.

Greece will attend the World Travel Market (WTM) in London, the leading global and must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry. WTM 2015 will open its doors on Monday, 2 November, at ExCeL – London and run until Thursday, 5 November.