Tourism Organization Signs Deal With Visa

The Hellenic Tourism Organization and the Visa credit card company have announced an agreement for a mutual promotion project within the framework of the 2004 Olympic Games. According to a recent announcement, Visa will include Greece in its Olympic programs for its subscribers and traders, using advertising spots, direct marketing and promotion programs in more than 50 cities. One of the moves entails setting up an information center for tourists in Athens.

The tourism organization’s chairman, Yiannis Patellis, said Greece stands to gain from Visa’s experience in similar Olympic schemes, such as those carried out in Sydney and Salt Lake City. From the tourism organization’s side, it will promote Visa as sponsor and exclusive credit card for the 2004 Olympics and Paralympics. Visa will also include Greece on its website (www.visadestinations.com) and promote Greece among its partners in the tourism and air transport industries.