Spanish Airline ‘Plus Ultra’ Signs Up to Travelport Rich Content and Branding

Travelport, a leading travel commerce platform, recently announced the signing of a new multi-year content agreement with Plus Ultra Líneas Aeréas S.A. (Plus Ultra), which includes use of the company’s leading merchandising tool, Travelport Rich Content and Branding.

A Spanish long-haul airline, Plus Ultra, offers regular flights from Madrid to Lima and Caracas. Under the new agreement, its full content and inventory will be made available to over 68,000 Travelport-connected agencies servicing hundreds of millions of consumers around the world.

With Plus Ultra joining over 260 global airlines using Travelport Rich Content and Branding, agencies and travel bookers will also be given a graphically rich experience when searching for and booking the airline’s branded fares, as well as greater access to its ancillary offers. Through delivering these benefits, Travelport’s merchandising tool will provide both sides with the potential to drive increased revenue.

“Our collaboration with Travelport provides us with a powerful advantage. Delivering strong visuals and detailed descriptions of our products and services to our travel agency partners – just like on our websites – will increase the visibility of our flight options and value to travelers,” Rosa Iglesias, Sales Manager at Plus Ultra said.

As the first and only global distribution system operator to be certified by IATA as a “Level 3” Aggregator under its New Distribution Capability (NDC) initiative, Travelport will soon further support Plus Ultra by giving it the opportunity to create NDC connections and display NDC-based airline content on its platform.

“Plus Ultra’s participation in Travelport’s Rich Content and Branding is another significant endorsement from the Spanish airline industry for the value our technology leadership and merchandising capabilities provide,” Fred Lindgren, Travelport’s Country Manager in Spain, said.

“We are looking forward to helping Plus Ultra to meet its growth objectives, while continuing to accelerate Travelport’s position in the Spanish travel industry,” Lindgren added.